“LOST IN SUMMER DAYS” at SERENA RESORT KIM BOI

Owned by the Sun Group, the Serena Resort Kim Boi is the top choice for travelers tired of the hot summer sun, to be immersed in the green symphony of nature – the meeting place of mountains, of forests, of rivers and the distinctive indigenous culture of the Muong.

 

Only about 80 km from Hanoi is the land of Kim Boi with mysterious fog valleys, peaceful springs, the Boi River contains the legends of Hoa Binh. This land is known for its ability to “heal” both the minds and bodies of people who are tired of the pressure and drowning of the summer in the city.

 

If you want to find a resort with the elite of Kim Boi, the name Serena Resort should not be missed. This place is preferably referred to as “Miniature Hoa Binh”, because of the advantages of nature, cultural beauty and human hospitality.

 

Serena Resort Kim Boi named by visitors “Miniature Hoa Binh”

 

The Green Symbol of Summer

Only 2 hours drive from Hanoi, but to Serena Resort Kim Boi is all the noise of the town, daily worries have almost left behind, visitors immediately “lost” into a summer full of dreams, where there is a magnificent view of the limestone mountain, where just breathe a breath is the fresh air has embraced the whole chest.

 

Inspired by mountainous natural forests and northwestern culture, Serena Resort is focused on refreshing designs with wood and cranberry building materials for 155 guest rooms. The restaurant area and swimming pool are designed in harmony with nature, bringing the natural beauty of a village in the middle of the forest, so that visitors are immersed in peace and relaxation.

 

Rooms are facing green gardens, making this the first sight visitors look at every new day. The first sounds of the day will be the singing of birds, the screaming insects from the forest, the Osaka flowers that make any soul healed and immersed in it forever. Located right next to the Boi River, the air at Serena Resort Kim Boi is always cool, fresh and airy.

 

Zen Suite is one of the “chill” rooms in the resort

 

Going to Serena Resort is also to forget about your phone or computer, to make friends with yoga, gym, tennis, fishing or simply a lightweight bike sighting the grasslands, rivers, breathe in the rainforest. The outdoor activities and intimacy with nature are really an effective therapy for the purification of body – mind – soul.

 

“Miniature Muong Village” in the Northwest Forest

The attraction of Serena Resort Kim Boi comes from the gift that nature gives specifically to the land of the Mongols. Here owns the “white gold mine” which is the hot springs derived from the limestone pavements that have a life span of 250 million years. The mineral water in Kim Boi is rich in natural minerals, not only to meet the standard for bathing but also to be used as drinking water, bringing miraculous use in the beauty of the skin and supporting the treatment of arthritis, blood pressure, stomach pain, kidney stones… Traditionally, Muong ethnic women in Hoa Binh has smooth white skin also by being soaked and bathed in mineral water.

 

Onsen bath in the middle of nature at Serena Resort Kim Boi

 

The Muong culture is also clearly expressed in the Non restaurant, which is designed as a giant cranberry hat. This is where the culinary “essence” of Hoa Binh is sent. Not exotic, luxurious, but every dish such as pork leaves, boar meat cooked leafy, roasted fish, chicken farm, rice… all conquer the heart of real guests to the most delicious ingredients and the permeable Northwestern taste.

 

Nowhere else is the beauty of local ethnic culture transmitted as vividly at Serena Resort Kim Boi. Most of the staff at the resort are local people, with a bright in voice, eyes, smiles, very professional, guiding in the way of service.

 

Non Restaurant with unique design at Serena Resort Kim Boi

 

Ms. Thanh Hai (Hanoi tourist) shared: “Amid the hot summer days in Hanoi, coming to Serena Resort and seeing everything becomes “soft.” Relaxed walking in the middle of nature, hot baths with views of the mountains and served by friendly locals… This place has helped to heal the guests in the gentle and peaceful way.”

 

All these tastes have made Serena Resort Kim Boi of Sun Group one of the most perfect hot spots near Hanoi, anyone who comes here will have a truly memorable summer vacation.

 

Serena Resort Kim Boi – “Muong Village” minimized in the northwest forest

As health care travel and nature tourism become a trend, mountainous hot destinations such as Serena Resort Kim Boi in Hoa Binh are the top choice for every family weekend.

 

The “white gold” in the middle of forest…

 

More than 100km from Ha Noi – mysterious fog valleys, forest mountains and peaceful rivers, the Stone River contains many legends, the unique White Stone… of Hoa Binh has the ability to “heal” the soul.

Hoa Binh is more than that. This destination owns what the locals call the “white gold” – which is the hot source of Kim Boi. The “four great springs” are known all over the north, including Quang Hanh (Quang Ninh), Tien Lang (Hai Phong), Thanh Thuy (Phu Tho), Kim Boi (Hoa Binh). Mineral water at Kim Bôi can be bathed and used as a drink.

 

 

According to the research of scientists, the mineral water source of Kim Boi was discovered from the lime pavement about 250 million years old geologically. Traditionally, the Muong ethnic girl in Hoa Binh has smooth white skin by being soaked and bathed in mineral water at Kim Boi. In addition to the use of smooth white skin, the composition of mineral water also contains silic, an element that helps improve some problems of arthritis, intestines, stomach, urology…

The hot mineral of Kim Boi has long been a mark for Hoa Binh travel. Every weekend, visitors all over the world come to Kim Boi to enjoy the pleasure of immersing themselves in the hot mineral water rich in nutrients, feeling the fresh sources gradually infiltrated in skin.

 

“A village” has much to love

 

“Less than a decade ago, a mineral bath in Kim Boi was a fairly simple concept with mineral water baths in cold and congested houses. The hotel then had only a few ordinary people’s choices”, Ms. Mai Liên, 42 years old, come from Ha Noi recalled. But now it is different, since Serena Resort Kim Boi opened in 2016, Ms. Lien and her family chose to go to Kim Boi regularly if they have a free weekend and stay 2-3 nights, because this place now has a lot to eat, play, explore.

 

At the time of its launch, Serena Kim Boi Resort contributed to changing the tourist face of Kim Boi as the first 4-star resort. Those who come to Serena are also conquered by forest space such as separating the outside world, fresh air, nature-friendly bamboo doors, outdoor hot mineral baths with views of the mountains…

After being acquired by Sun Hospitality Group (SHG) – the holiday tourism brand of the Sun Group has just been awarded the World Travel Awards award “Leading Resort Developer of Asia” 2022, the resort is almost scraping, upgrading many categories from design space, quality of service to staff, continuing to become a high-end resort destination in the Kim Boi region. The quality capital service platform now adds fresh colors, surprising even visitors who came here many years ago.

 

 

About two hours drive from Ha Noi, Serena Kim Boi Resort offers a completely different world with fresh air, deserted nature, mountains, fields, rivers, streams… Only close the eyes in the moment the visitor is touched by desert nature.

 

 

In the middle of the desert, the new version of Serena Kim Boi Resort has 150 rooms in 6 rooms upgraded by SHG designed with desert materials, familiar to the Northwest such as timber, wood, architecture… It is the desert that makes it unique and everyone wants to come back.

 

 

Adding a new “small spot” that makes guest feel like it at Serena Kim Boi Resort is special local cuisine. The dishes at the Non restaurant are refined recipes and new additions, not exotic, luxurious but permeating the Northwest taste. The most favorite to mention pork dishes, boar meat cooked leaf, fried fish, rice… prepared with fresh natural ingredients along with the heart and the direction of the chef.

 

 

The main reason that visitors choose to Serena is still the mineral hot bath of Kim Boi with new onsen bathing services and areas upgraded by investors, inspired by Japanese onsen resorts.

The hot mineral source is led directly from the grounding a stable temperature of 43 degrees C throughout the year, giving a feeling of relaxation, pleasure and refreshment in the cold days. Immerse yourself in the hot mineral water in the midst of the melting green gardens, relax your body to see the romantic mountain scenery of Hoa Binh, visitors can see the body – mind – soul revived.

 

 

Having arrived at Serena Kim Boi Resort, visitors should not miss the opportunity to experience every moment of the day. Cycling in the early morning, breathing the freshness of the forest, taking yoga classes, fishing by the stream, kayaking on the river… Serena Resort Kim Boi are exciting four-season recreational activities.

 

In order to help visitors come only to relax, remove all the troubles and worries of the day, Serena launched a package of “Serena 4 Seasons” for the price of 2.300.000 VND/person, including: a two-way shuttle Hanoi – Hoa Binh – Hanoi, a night stay in the class of rooms Deluxe Nature View with breakfast at the Non restaurant, which includes lunch, dinner and a snack in the day-to-day car. In particular, visitors will explore Kim Boi in the most complete way when given the onsen mineral bathing experience in the middle of nature and take part in the “Discover the Muong village” tour. Another promotional package for the customer’s feelings is “Serena Relaxation Package No – Perhaps – Worry”. At the price of only 1.650.000 VND/person, guests will enjoy a complete package of accommodation, cuisine and onsen spa and bathing experience including: a night in the room and breakfast at the Non restaurant, dinner package, onsen bath package for 2 people/room, body massage package 70 minutes for 2 people/room.

Serena Resort Kim Boi – the “white gold” mine of Hoa Binh

A destination that is not new but never old, more than 100 km from Ha Noi, the mysterious fog valleys, mountains, peaceful rivers, the Stone River contains many legends, the unique White Stone of Hoa Binh is known for its ability to “heal” both the minds and bodies of urban residents who are tired of pressure and pollution, but Hoa Binh has more than that.

 

The “white gold” mine in the middle of forest

 

Hoa Binh owns things that the locals call “white gold” – a hot source of Kim Boi. In the “four great springs” well-known throughout the north include Quang Hanh (Quang Ninh), Tien Lang (Hai Phong), Thanh Thuy (Phu Tho), the mineral hot springs Kim Boi are highly appreciated by the mineral water here can both be bathed and mined as a drink.

According to the research of scientists, the mineral water source of Kim Boi was discovered from the lime pavement about 250 million years old geologically. Traditionally, the Muong ethnic girl in Hoa Binh has smooth white skin by being soaked and bathed in mineral water. In addition to the use of smooth white skin, the composition of mineral water also contains silic – an element that helps improve some problems of arthritis, intestines, stomach, urology, etc.

In the “Rise of the Real Estate Market, Hoa Binh Resort” talks earlier this year, PGS.TS Tran Kim Chung – former Deputy Director of the Central Institute for Economic Management Research – emphasized: “Hoa Binh Province owns the Kim Boi mineral heat source and My Hao is Vietnam’s best heat sources.”

Therefore, the hot minerals of Kim Boi have long been a brand for Hoa Binh travel. Usually around October, when the weather starts to change cold, guests go to tourist resorts and resorts with hot baths in Kim Boi, such as Serena Kim Boi Resort, An Lac Eco Farm, V-Resort… to enjoy the pleasure of immersing themselves in the hot mineral water rich in nutrients, feeling the fresh flow of fresh sources gradually imbued in the skin.

According to statistics, on average, about 200,000 tourists visit Kim Boi each year, revenue of almost VND 200 billion.

 

 

Mineral hot springs in Peace are favorite by many travellers.

 

A colorful resort experience

 

“Less than a decade ago, a mineral bath in Kim Boi was a fairly simple concept with mineral water baths in cold and congested houses. The hotel then had only a few ordinary people’s choices,” Mai Liên (42 years old, Hanoi) recalled.

But now it is different, since Serena Kim Boi Resort opened in 2016, Ms. Lien and her family chose to go to Kim Boi regularly if they have a free weekend and stay 2-3 nights, because this place now has a lot to eat, play, explore.

 

At the time of its launch, Serena Kim Boi Resort contributed to changing the tourist face of Kim Boi as the first 4-star resort. Those who come to Serena are also conquered by forest space such as separating the outside world, fresh air, nature-friendly bamboo doors, outdoor hot mineral baths with views of the mountains.

After being acquired by Sun Hospitality Group (SHG) – the holiday tourism brand of the Sun Group has just been awarded the World Travel Awards award “Leading Resort Developer of Asia” 2022, the resort is almost scraping, upgrading many categories from design space, quality of service to staff, continuing to become a high-end resort destination in the Kim Boi region. The quality capital service platform now adds fresh colors, surprising even visitors who came here many years ago.

 

The quiet space is the ideal place for travelers to meditate.

 

 

About two hours drive from Ha Noi, Serena Kim Boi Resort offers a completely different world with fresh air, deserted nature, mountains, fields, rivers, streams… Only close the eyes in the moment the visitor is touched by desert nature.

 

 

 

In the middle of the desert, the new version of Serena Kim Boi Resort has 150 rooms in 6 rooms upgraded by SHG designed with desert materials, familiar to the Northwest such as timber, wood, architecture… It is the desert that makes it unique and everyone wants to come back.

 

 

 

Adding a new “small spot” that makes guest feel like it at Serena Kim Boi Resort is special local cuisine. The dishes at the Non restaurant are refined recipes and new additions, not exotic, luxurious but permeating the Northwest taste.

The most favorite to mention pork dishes, boar meat cooked leaf, fried fish, rice… prepared with fresh natural ingredients along with the heart and the direction of the chef.

 

 

The main reason that visitors choose to Serena is still the mineral hot bath of Kim Boi with new onsen bathing services and areas upgraded by investors, inspired by Japanese onsen resorts.

The hot mineral source is led directly from the grounding a stable temperature of 43 degrees C throughout the year, giving a feeling of relaxation, pleasure and refreshment in the cold days. Immerse yourself in the hot mineral water in the midst of the melting green gardens, relax your body to see the romantic mountain scenery of Hoa Binh, visitors can see the body – mind – soul revived.

 

 

If you want to feel the Japanese taste deeper, when visiting Serena Kim Boi Resort, you can choose the bungalow room class. Located under the green leaves, in front of the lake, the mountains of beautiful forests and cozy wooden interiors, this kind of romantic room helps visitors to temporarily forget about the privileges of life. The feeling of peace will be complete when each person soothes themselves with the mild autumn winter sun with a cup of hot tea early tomorrow, enjoying Osaka’s intense leisure style.

A playground for children at Serena Kim Boi Resort.

 

Having arrived at Serena Kim Boi Resort, visitors should not miss the opportunity to experience every moment of the day. Cycling in the early morning, breathing the freshness of the forest, taking yoga classes, fishing by the stream, kayaking on the river… are exciting four-season recreational activities.

Serena Resort Kim Boi adjusts brand awareness, welcomes comprehensive innovation

From December 20, 2022, Serena Resort Kim Boi officially uses the brand identity – the new logo.

The logo design and brand colors have adjustments compared to the old, modern and more sophisticated identity.

The new adjustment of brand identity marks a mark in the brand’s strategy to upgrade its service and reputation after joining the Sun Group in February 2022.

The name Serena is derived from the word “Serene” which means “peaceful, tranquil and quiet” in Vietnamese. Serena Resort has always been a favorite destination for nature lovers, who have appreciated indigenous and international culture for many years.

 

The new logo of Serena Resort Kim Boi, inspired by the peaceful land embraced by the gentle green Boi River and the bending green mountain slopes. Stylish logo symbols to complete the intimate image of two soft mountain stripes combined with mineral drops deposited in the source.

With high quality service, professional brand image. Serena Resort continues to introduce the image of a green Resort to nature and cherish the native nature to preserve the precious capital of the land given. When referring to Serena Resort Kim Boi will remember a place that from its name as a beautiful symphony of nature, culture and people.

Serena Resort Kim Boi
Managind and Operating unit: Sun Hospitality Group – Member of Sun Group
Operated by Sun Hospitality Group
📍 Khai Doi Hamlet, Sao Bay Commune, Kim Boi, Hoa Binh
📞 Hotline: 0981 34 6868
📧 Email: info.srh@serena.com.vn

SERENA NEEDLE RESORT – VALUE WITHOUT WILD

Not only the waves of the sea and the sandy shores stretching under the tropical sun evokes the desire for travel and relaxation every season. The sea calls seasons, but the mountains call all year round. Sinking in the midst of cloudy peaks, hanging behind a rainforest, or quietly in the middle of a deserted valley… the high-rise resorts are destinations full of charm and emotions.

Muong Village is a cultural space hidden in the immense beauty of nature and people. The valley of Sao Bay (Kim Boi – Hoa Bình) is one such place. Shrinking by the Boi River and nestling in the shade of the magical limestone mountains, Serena Resort Kim Boi, a 4-star resort owns the treasures of nature that have nowhere to go.

Waking up in the bush on the shore

Boi River has a small branch flowing fermented by the resort, like a scarf of a Muong girl, soft and charming. Whether you wake up in any of the 76 Executive rooms, you’ll be picked up by dawn from Boi River because they’re all designed with a large balcony facing the river. Just pulling the curtain is the blue of the mountain, the dawn has flooded the door frame like a fascinating nature painting. And surely, you’ll be awakened by the noise of bushes rising up from the lawns along the stream and the sound of wild birds roaring in the valley. Thousands of fragrances of flower leaves out there can’t get your feet in the comfortable room but thicken the cultural identity of the wall for a minute.

Before the sun rises from the mountains in front of you and spreads the sun everywhere, plunge yourself into the damp water of the outdoor mineral bath. Don’t forget to reward yourself with a glass of Serena lemon water mixed with Honey Forest right at the underwater bar… to give your body a new day. On cold days, the indoor bath with a temperature of 40°C is a great experience. However, you should only swim and soak yourself within 30 minutes, enough for the minerals of the precious water source to activate, soothing the body.

It can be said, with precious natural mineral heat sources of Kim Boi, 2 hot and cold mineral tanks invested very thoroughly in design and landscape, Serena resort Kim Boi has entered its name in the list of top resorts in the North, although it has been in operation for less than a year.

Enjoy the privilege of creation

Serena Resort is built in a simple architecture, close to nature. Bamboo, wood and glass are incorporated into the functional spaces in a harmonious and impressive way. The culinary area is located in a unique space with a tree frame roof, glass doors. Breakfast menu in addition to the popular standard 4-star dishes, do not forget to experience the specialty cake of Hoa Binh reduced by the skillful chef for the taste. The menu for lunch and evening parties is abundant and delicious because the food sources are selected locally. Mountain chickens, pigs and pond fish are always in the top menu that Serena’s chef recommends choosing from. Fresh vegetables and strawberries are grown right in the organic vegetable garden on the vast site of the resort.

The natural sliced rocks that curl around do not make the space here lose its inherent wilderness. Close to the sidewalk are pieces of small staircase fields, cranes planted with wild trees such as shrubs, flowers, forests… Going through the Rock Villa, it feels like you are lost in a small peaceful neighborhood. The breath of the northern countryside village harmonious with the spacious space of the forest creates a charming, intimate feeling.

If you go with family or a group of friends, you can rent a Grand Suite (currently there are only 2 luxury rooms available). Still in line with its unique architecture, Grand Suite rooms offer a premium open-air experience, with an outdoor hot water swimming pool, overlooking the entire resort with its adjacent mountain river. With an area of approximately 300m2, in addition to 2 bedrooms and a living room with luxurious interior, a separate hot mineral water pool, this indoor resort space is like a miniature resort paradise dedicated to you and your family.

The “Rock Villa” neighborhood with six villas is a unique combination of northwestern architecture and modern interiors. Don’t miss the experience of being the owner of these beautiful villas, even for a few days of vacation. Despite the same style, the space of each villa has its own color due to the differences in landscape design and flavor of each flower in each quiet garden. In the spring, the spruce flowers bloom in every garden, sit under the debris and watch the flowers fall… what more to enjoy!

Kim Boi is the capital of the Northern source of precious minerals, but it may be necessary to come to Serena and experience these “particularities” of creationism to fully feel the value of Kim Boi hot minerals. Its value is not only by being pumped directly at the source with a temperature of 43 ° C, not only is it for you to swim the area for about half an hour in the cluster of 2 international standard swimming pools, but also to the Onsen spa, located isolated from the recreation area, at the foot of a limestone mountain, you can see how amazing the heat mineral really is. The Japanese are at the forefront of the application of mineral heat to the nutrition of material – mental health. Designed according to Japanese standards, Onsen at Serena Resort Kim Boi is a ZEN space. At the end of April 2017, a new massage therapy area, a gym and five new Onsen areas will be opened. With the guidance of the therapist, you will experience each effect of mineral heat combining natural fragrances and relaxing massage… It can only be asserted that: when you step out of Onsen, you’ll feel like energy is completely renewed.

SERENA RESORT KIM BOI was awarded the “TYPICAL HOTEL of 2018”

Spa is no longer a luxury destination in the minds of many people, meaning that this market has a lot of potential to invest in.

Market attractiveness

According to a survey conducted by the Global Wellness Research Institute, in 2018, the global health economy was valued at 45 billion USD. Including beauty, anti-aging and body care totaled more than 1.083 billion USD.

In addition, in the Asia-Pacific region, the demand for beauty spas is becoming an increasingly important trend as the quality of life of residents increases. More than 48.000 spa facilities across Asia share 26,5 billion USD in sales.

In Vietnam, prestigious spa brands also receive the attention and trust of customers, especially those with high incomes. Especially this customer segment is not judged to have much fluctuation. Even during the epidemic, some people with a fair income continue to spend on health and beauty needs.

On 24/10, Shynh Group launched the Shynh Beauty franchise model. Earlier, in preparation for this strategy, from the beginning of the October month, the unit shake the hand of Nguyen Phi Van, an international franchise expert. Ms. Van is training and restructuring Shynh Beauty, towards the goal of growing the brand faster and further, to the world.

Ms. Le Thi Xuan, President of Shynh Group said, with careful preparation from the company and the advice of the franchise expert, Shynh Beauty model can bring high profits, success for investors on 24/10, Shynh group has deployed the Shynh beauty franchise model. Earlier, in preparation for this strategy, from the beginning of the October month, the unit shake the hand of Nguyen Phi Van, an international franchise expert. Ms. Van is training and restructuring Shynh Beauty, towards the goal of growing the brand faster and further, to the world.